"A man who stops advertising to save money, is like a man who stops the clock to save time."- Henry Ford
If you are in the advertising business, you have heard your fair share of business owners debating on whether or not to drop certain advertising avenues in order to save money. If you are a business owner, I am sure the idea of cutting advertising in order to save money has crossed your mind a time or two.
Let's be honest...advertising can be one of your single greatest resources or one of your largest wastes of money. Like everything in life, if you don't have a plan, it is going to be difficult to accomplish your goals. Afterall, if you don't know where you are going, how do you expect to get there?
In my experience, there are 5 main components to creating an effective marketing campaign for your business.
1. Marketing Plan
2. Branding/Identity
3. Online Presence
4. Networking
5. Traditional Marketing
I will go through each of these components step-by-step in future blog postings. Stay tuned!
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