Networking your way to the top!

It's not what you know. It's who you know that makes a difference.

- Anonymous

Whether you participate in a formal networking group or not, the fact is that everybody networks. It is an essential component to a successful business. What is an example of a networking group? It could be anything from something formalized such as:

• Local Rotary Club
• Professional networking organizations like Amspirit Business Connections or Business Networking International
• Local Chamber of Commerce

It could also be something less formalized such as:

• Your local running club or other hobby club
• Your children's sports teams       
• PTA group

Some may claim that networking is not a function of marketing. I would argue that networking is a key function of marketing. It is the function of networking that you market your products or services on a one-on-one basis. Every marketing component that you have built on goes on display in networking:

• Solid business plan
• Company image and branding materials
• Online presence

Networking is all about building relationships and allowing others to get to know, like and trust you.