- Bill Gates
Does your organization have a website? More importantly, does your business have an effective website? What about your social media campaign?
Consumers are becoming increasingly savvy. Often times, a consumers first impression of your business is what he/she finds out from you online. Make a good first impression.
While an online presence is important for securing a good first impression, it also plays a fundamental role in supporting your entire marketing program. An online presence provides your potential customer the ability to find out more about your product and services. Make it easy for your prospects to find out who you are and what you can do for them.
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| A nice simple ad...including the web address. |
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| This ad integrates the website and the social media outlets: Facebook, You Tube, Twitter |
Whether you hand a potential customer a business card or conduct a billboard campaign in your market, it is vital to include information on how that potential customer can find out more.
In many instances, if your business cannot be found from a simple google search; you simply do not exist. You can't compete if you don't show up for the game. Make sure your online strategy allows you to compete. We recommend that you talk with a knowledgeable Internet marketing professional.
To see how your website stacks up, check out this free website evaluator.
